Seller Services

Having an agent with selling expertise and experience is key to delivering top-dollar to the seller and a quicker, more enjoyable experience.

Here are the steps in that process:

· Explain and Sign Listing Agreement and Seller Net Sheet

· Create Professional Photographs and Virtual Tour

· Capture Home Specifications, Unique Features and Tax Records

· Determine Listing Price and Develop Remarks for MLS, Facebook, Instagram and Realtor.com

· Add Lockbox and Determine Showing Conditions

· Complete Seller Property Disclosure including Lead Based Paint Disclosure (homes prior to 1978)

· Prepare and Help Stage Home for Open House and Buyers

· Review HOA and Condominium documents

· Develop Marketing and Advertising Campaign including 'For Sale' Signs, Brochures and Coming Soon.

· Hold Open House and Meet with Potential Buyers and Agents

·  Adjust Marketing Strategy Based on Feedback

· Negotiate Contracts, Deposit Escrow Funds and Work with Lenders, Inspectors, Title Companies, Attorneys and more

Here is more detail on these steps:

Marketing

 · Develop marketing strategies using social media, Internet marketing, open houses, signage, mailings, print media ads, neighborhood flyers, photography and virtual tours.

 · Create clear and compelling advertisements and Multiple Listing Service (MLS) listings that promote the positive features and unique qualities of a client’s home.

 · Ealuate marketing results and make appropriate and timely adjustments to peak buyer interest and obtain maximum exposure.

Boost Seller Property Values

Advising sellers how best to prepare their homes to maximize their property value with the least cost including landscaping, cleaning services, decluttering, storage services, paint/repairs, lighting, kitchen and bathroom upgrades, and staging.

Also, expertise is require to determine the optimal list price based on home value, market trends, competition in the market, and financing.

Determine List Price

Establish Listing Price based on home market value, market conditions, homes for sale, sold properties, financing in a comprehensive Competitve Market Assessment report.

Negotiating Sales Purchase Agreement

Some people find negotiating to be stressful, while others find the challenge exciting. Having an experienced professional and negotiator in your corner during this time is both financially advantageous and wise regardless of which one you are. I understand that negotiating is both an art and a skill, and one that I have studied and honed over many years. Here are a few of the most commonly asked seller questions:

· When should I accept an offer and lock it in?

 · Should I counter the offer, what are the most likely outcomes?

 · What risks do the contingencies place on achieving a successful outcome?

 · How best to structure the counteroffer to safeguard my best interests?

 · What techniques are used to evaluate and select from among multiple offers

 · Which contract will help me reach settlement with the least delay and disruption.

Getting to Settlement

Managing the process to reach settlement requires close attention to detail, stakeholder management, project management and customer service. Here are the main steps in this process:

 · Managing removal of buyer contingencies.

 · Completing home repairs.

 · Assisting inspectors conduct home, radon, and termite inspections.

 · Obtaining appraisals.

 · Coordinating with escrow agents to secure earnest money deposits.

 · Working with title companies and when necessary, resolve defects using title insurance, etc..

 · Assisting sellers with documents such as their home, mortgage, title, plat, insurance, appliance warranties, repair/upgrade history).

 · Performing walk-throughs.

 · Attending settlement.

Investors

Performing cost-benefit and break-even analysis, presenting leasing options, determining square footage cost, calculating Return on Investment (ROI), and offering other financial advice. 

Also, assisting investors to defer federal capital gains tax on the sale of their property. The Stryker 1031 Exchange is a frequently used technique.